Proof, not promises.
A sample of what execution looks like across verticals. Each engagement is different — the standard of accountability is not.
Select engagements
Across software, healthcare IT, industrial, and professional services.
A PE-backed ERP provider had plateaued on organic pipeline. Cortado redesigned the demand generation motion end-to-end — from ICP definition and content strategy through paid acquisition and SDR handoff workflow.
Working directly with the sponsor and management team from hold through exit, Cortado rebuilt the go-to-market organization — sales process, pricing strategy, marketing positioning, and key account expansion.
A cybersecurity portco was winning deals but leaving value on the table. Cortado developed a refined pricing architecture, rebuilt the sales playbook around business outcomes rather than features, and delivered structured enablement.
A health IT SaaS company entering a new market segment needed both a strategy and an execution team. Cortado embedded an interim GTM leader, stood up the outbound function, and built a partner channel from scratch.
The portfolio company had a capable sales team winning deals inconsistently. Cortado implemented a structured enterprise sales process, built a competitive battlecard library, and redesigned the RFP response workflow.
Engaged at platform formation, Cortado helped define the market narrative, hire and structure the GTM team, and build the commercial infrastructure that underpinned a highly competitive auction process.
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